At Hovis we've always understood that the key to making delicious bread is using the finest quality ingredients. We have worked with British farmers to develop and grow a premium wheat right here in the UK. To celebrate their hard work and achievement we've baked 2 new loaves to make them proud. The range offers Brits a better slice, available in both White and Wholemeal, the loaves are baked in Hovis embossed tins to form the traditional overhang and muffin top shape. The finishing touch is a dusting of fresh flour for that rustic and home-baked look and taste.